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January

31st, 2014

Defining the Wyconn product family in San Francisco

Wyconn devices combine the functions of an access point, router, gateway, and firewall with cloud-based management. Our advanced hardware and software combines to create a radically simpler solution for OEMs who need M2M connectivity and enterprises who need branch connectivity.

Most productive week ever. Let me put that in perspective: A little over two years ago we committed to creating a smarter, simpler, more cost-effective solution for M2M connectivity.  We’ve made more progress this week than any other single week since we started this effort.

Taking a break for lunch with my family here in San Francisco

Taking a break for lunch with my family here in San Francisco

Being here in San Francisco for a few weeks has surely been part of it.  Having my family with me for the last few weeks?  Definitely part of it.  Meetings with key players in the network ecosystem and potential partners?  Very much a part of it. This week I’ve been working with Lee, who is joining us to help launch Wyconn at Mobile World Congress in a few weeks, to turn our hardware and software designs into a solution that’s immediately understood by potential partners and customers. The network world is full of black boxes and technical claims.  We’ve designed our hardware and software with clear differences from the rest, but we won’t be able to shout louder than the giants.  After all, they have huge budgets and staffs.  Instead, we need a way to connect all of our design and engineering work with specific customer needs or segments, and to explain that clearly.   This week we’ve distilled this down to the fact that Wyconn is building a much simpler way to connect machines and enterprises.  

Simpler

Simpler because when you plug in a Wyconn device it gets its setting automatically.  And since plugging in the power cord is the only thing you have to do physically with the device, these can be shipped directly to the point where they’re supposed to be set up.  No need to send a technically-skilled installer.  Instead, just ship to a box to the manager of the convenience store, retail showroom, or branch office manager. And simpler because you can manage all of your devices from one dashboard.  We’ve made it easy to use tags and folders to organize different locations and easy to copy settings from one device to hundreds or thousands of devices. The devices we’re building combine the functions of a router, gateway, access point, and firewall. Confronting the question of how we make abundantly clear that Wyconn is taking a very different approach than others has led us, after several days of working through this, to the realization that . . .

  • We should match each of our four models—more about that in a minute—to a particular target customer or use case.
  • What we’ve been calling four models is really three models, with the fourth being the same as the third except it has more ports.
  • The physical appearance of our products should reflect the simple, easy-to-use nature of them.  In this regard, making them look like yet another black box doesn’t help our case.  We need to break out of that approach with colors (cherry, mango, lime, and grape) and an industrial design that communicates the simplicity that results from the hardware and software design and engineering we’re doing.

As a result, we’re revising our product matrix and other product materials, and the industrial design.  Come see it all at our stand in the Austria pavilion at Mobile World Congress in Barcelona a few weeks from now.



Image MapWyconn 1000: IoT gateway for smart home bundleWyconn 2000: M2M connectivity for OEMs and retrofits.Wyconn 3000: Router and switch companionWyconn 3000E: Branch office connectivity